/01
Search and analytics
Ground decisions in observed performance
Combine Google Search Console query and page data with Google Analytics traffic, engagement, and referral evidence before prioritizing work.
Google Search Console
Google Analytics
Marketing integrations
Connect Lantern to the marketing stack you already use
Bring search, analytics, advertising, and performance signals into Lantern. Review the work, then deliver approved actions through your CMS, CRM, advertising, and collaboration tools.
Google Search ConsoleGoogle Analytics
Google Ads
ChatGPT Ads
Sanity
Contentful
WordPress
HubSpot
SlackHow integrations work
From connected signal to approved action
Integrations connect the workflow at the points where evidence enters, people review, and approved work leaves Lantern.
- /01Observe
Bring signals into Lantern
Connect search, analytics, traffic, account, and campaign evidence so workflows begin with current performance data.
Stage output
Connected evidence
- /02Execute
Run a defined agent workflow
Use search and brand context to research, analyze, brief, create, optimize, report, or prepare a campaign change.
Stage output
Structured work
- /03Approve
Keep people in control
Review the evidence and output, request changes, and apply the permissions required before consequential actions.
Stage output
Approved action
- /04Deliver
Move work into your stack
Create drafts, publish approved content, manage approved campaigns, or notify the team through connected systems.
Stage output
Operational handoff
Available integrations (9)
The tools in your Lantern workflow
Review what each connection does, the capabilities it supports, and the authentication method used to connect it.
- SEO & Search
Google Search Console
Sync keyword rankings, impressions, click-through data, and page performance into Lantern.
Capabilities
- Search analytics
- Query performance
- Page performance
Connection
OAuth 2.0
- Analytics
Google Analytics
Bring GA4 sessions, pageviews, traffic sources, and engagement data into Lantern.
Capabilities
- Traffic analytics
- Page analytics
- Referral attribution
Connection
OAuth 2.0
- Advertising
Google Ads
Read account and search-term data, then create and manage approved Search campaigns.
Capabilities
- Account insights
- Search terms
- Campaign management
Connection
OAuth 2.0
- Advertising
ChatGPT Ads
Manage campaigns, ad groups, ads, and performance reporting through the OpenAI Advertiser API.
Capabilities
- Account insights
- Campaign management
- Performance reporting
Connection
API key
- CMS
Sanity
Send Lantern-generated articles to your Sanity dataset as drafts or published content.
Capabilities
- Article mapping
- Draft creation
- Publishing
Connection
API key
- CMS
Contentful
Map Lantern content to your existing Contentful model, environment, and locale.
Capabilities
- Content mapping
- Draft creation
- Publishing
Connection
OAuth 2.0
- CMS
WordPress
Publish Lantern-generated articles as draft or live posts on your WordPress site.
Capabilities
- Post creation
- Draft workflow
- Publishing
Connection
Application password
- CRM
HubSpot
Read, draft, and publish Lantern-generated blog posts in your HubSpot CMS portal.
Capabilities
- Blog sync
- Draft creation
- Publishing
Connection
OAuth 2.0
- Notifications
Slack
Notify your team when content publishes, workflows complete, or visibility scores change.
Capabilities
- Workflow alerts
- Publishing alerts
- Visibility alerts
Connection
OAuth 2.0
Integration patterns
Connect the workflow you need now
Start with the systems that support the immediate job, then extend the operating model as more workflows move into Lantern.
/02
Advertising
Connect campaign insight and execution
Read account and search-term signals, prepare campaigns, and manage approved changes across supported advertising surfaces.
- Google Ads
- ChatGPT Ads
/03
Content delivery
Move approved content into the CMS
Map content to existing models and workflows, create drafts, and publish according to the permissions and approval process configured by your team.
- Sanity
- Contentful
- WordPress
- HubSpot
/04
Team coordination
Keep operators informed
Send workflow, publishing, and visibility alerts to the collaboration system where your team already coordinates work.
- Slack
Connection and governance
A connection is not unlimited authority
Content publishing, campaign management, and other consequential actions should follow the permissions and review process selected by your team.
Connection method
OAuth 2.0
Used by 6 listed integrations.
Connection method
API key
Used by 2 listed integrations.
Connection method
Application password
Used by 1 listed integration.
Integration coverage
Six parts of the marketing stack
The current catalog spans the evidence, execution, delivery, and coordination layers of a connected marketing workflow.
- SEO & Search
- 1
- Analytics
- 1
- Advertising
- 2
- CMS
- 3
- CRM
- 1
- Notifications
- 1
Build the connected workflow
See where integrations fit in Lantern
AI marketing agents
Connect tools to specialized execution
See how Lantern agents turn evidence and brand context into defined marketing work with human review.
Explore ai marketing agentsSEO and AI search
Bring search performance into one strategy
Connect rankings, Search Console, analytics, AI visibility, optimization, and agent workflows.
Explore seo and ai searchContent engineering
Design the complete content system
Use integrations as the input and delivery layer for governed, repeatable agentic content workflows.
Explore content engineeringMarketing integrations FAQ
Questions about connecting Lantern
Direct answers about available tools, data, publishing, authentication, permissions, and setup.
What is a marketing integration?
A marketing integration connects systems so data, context, work, or notifications can move through a defined workflow. In Lantern, integrations can bring search, analytics, advertising, and performance signals into the platform or move approved content, campaign actions, and alerts into existing tools.
Which tools integrate with Lantern?
Lantern currently lists integrations for Google Search Console, Google Analytics, Google Ads, ChatGPT Ads, Sanity, Contentful, WordPress, HubSpot, and Slack. Capabilities and connection methods differ by integration.
Can Lantern connect to Google Search Console and Google Analytics?
Yes. Google Search Console can provide query, ranking, impression, click-through, and page-performance data. Google Analytics can provide sessions, pageviews, traffic sources, engagement, page analytics, and referral attribution.
Can Lantern publish content to a CMS?
Lantern supports content workflows for Sanity, Contentful, WordPress, and HubSpot. Depending on the integration and configured permissions, teams can map content, create drafts, and publish approved work. Publishing should follow the team's review and access-control process.
How do Lantern integrations authenticate?
The current integration catalog uses OAuth 2.0, API keys, or application passwords depending on the provider. The directory identifies the connection method for each integration so teams can plan the appropriate setup and governance process.
Do integrations let agents act without approval?
An integration provides a connection, not unlimited authority. Teams should configure permissions and approval gates according to the action. Lantern workflows can prepare work for review, while publishing, campaign management, and other consequential changes follow the access and approval model selected by the team.
Can Lantern work without every integration connected?
Yes. Teams can begin with the systems relevant to their current workflow and add connections as their operating model develops. The useful starting point depends on whether the immediate goal is measurement, content delivery, advertising, or team coordination.
From visibility to action
Make your next marketing move with evidence.
Connect your brand context, understand where demand is moving, and put specialized agents to work on the opportunities that matter most.
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